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La crisis en las ONG
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La crisis en las ONG

Publicado November 3, 2008 por psanchez


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La crisis en las ONG es una consecuencia más de la crisis económica que se vive a nivel mundial. Cuando de lo que se trata es de la supervivencia de la empresa o cuando las cifras no son tan boyantes como en otras épocas, los presupuestos para RS y patrocinio son los primeros en reducirse. Lo mismo ocurre con las ayudas estatales. En estos momentos se están activando planes y acciones de emergencia para reactivar la economía. Este esfuerzo económico de los estados obliga a recortar otros presupuestos como los de subvenciones y ayuda internacional. ONGinfo publicaba la semana pasada un interesante artículo que resumía la situación del Tercer Sector en estos momentos. Asimismo, aportaba unas recomendaciones que pueden ser útiles para ahorrar dinero a las ONG:

- Colaboraciones de voluntarios. Como en toda entidad, para las ONG los recursos humanos suponen un gasto elevado. Los voluntarios pueden ser la solución para reducir estos costes. Webs como hacesfalta.org, microvoluntarios.org o SCI son de ayuda en este cometido.

- Búsqueda alternativa de patrocinio. Aunque tocar puertas nunca se debe dejar de hacer, existe una web donde las ONG pueden insertar su proyecto de forma gratuita para conseguir difusión y colaboradores. tuPatrocinio.com.

- El intercambio. Puede ser una buena alternativa en momentos en que la liquidez de la entidad es menor. Intercambiar servicios por servicios o servicios por bienes puede ser una perspectiva interesante. Para conseguir intercambios de calidad os recomiendo la web Acambiode. com.

- Bancos de tiempo. Son un recurso muy utilizado por las ONG normalmente, pero ahora más que nunca se hacen necesarios. La web red-bdt.org

es interesante en este sentido.

- Herramientas on-line gratuitas. La misma web ONGinfo ofrece diversas de herramientas para las ONG, herramientas que procura siempre ir ampliando. Es interesante, por ejemplo, para aquellas ONG que no tengan web, ya que permite hacer una ficha completa, y para las que ya la tienen puesto que posiciona las ongs de la web en los primeros puestos de google por búsquedas territoriales (ONG de Colombia, ONG en Barcelona…) y temáticas (ONG de cooperación Internacional, ONG educativa…).

Categoria Ongs, Fundraising

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