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antena 3
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Resultados de la busqueda antena 3

El secreto: ¿altruismo o sensacionalismo?


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El Secreto es el programa que Antena 3 presenta esta semana. En él, una persona acomodado deja a un lado todo para infiltrarse durante unos días en la rutina de otros, cuya realidad es muy diferente. Convivirá con ellos, conocerá a fondo su situación y se involucrará en sus problemas. Transcurrido un tiempo, el empresario descubrirá su identidad y donará una cantidad de dinero a dichas personas que les canviará totalmente su vida.

En cada programa de “El secreto” participará un empresario diferente. El primer protagonista de esta entrega es Joaquín Torres, un empresario de origen gallego y afincado en Madrid, propietario de estudio arquitectónico A-cero, que cuenta con más de 80 trabajadores en plantillas y tiene sede en tres países. Joaquín, convivirá en una casa de acogida con personas extoxicómanas que tienen problemas económicos y de movilidad.

Nos encontramos ante una gran ifusión de una acción de patrocinio social. El patrocinador o donante se sitúa también como protagonista de la historia. No se limita a la simple donación sino que también intenta conocer a fondo el problema. El patrocinador no es tan solo un logotipo o una marca sino que se personaliza en el propietario.

Siempre queda la otra cara de la moneda. El programa apela a los sentimientos, busca una fórmula que pueda captar el mayor número de audiencia. “El secreto” trasmite la idea de que siempre puede haber algo, casi milgaroso, que lo cambie todo. El empresario se presenta como “un rey mago”, un verdadero “salvador”. Eso sí, desde aquí también me planteo que, sea como sea su forma, en el fondo no deja de ser una buena acción.

Me hubiera gustado poneros el vídeo del spot televisivo pero aún no lo he podido conseguir. Podéis saber un poco más en la siguiente dirección:

http://www.antena3.com/PortalA3com/promocion/El-Secreto/5474294_13

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