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eventos
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Resultados de la busqueda eventos

Libros solidarios para captar fondos


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Siempre me gusta compartir todas aquellas ideas que me parecen interesantes, aquellas iniciativas que utilizan los recursos, que están al abasto de todo el mundo, y que demuestran ingenio. Mirar alrededor, analizar, detectar de qué disponemos y sacarle partido.

En el mes de abril son numerosas las actividades que se han realizado a partir de los libros. El 23 de abril es ya oficialmente el Día Internacional del Libro y este hecho ha sido el que ha motivado eventos solidarios relacionados.

En Euskadi, las ONG Elan-Euskadi y Saharautz han hecho una recogida de libros gestionada por la Biblioteca de Sanz Enea, que repartía posteriormente los ejemplares entre las dos entidades. Cualquier persona podía donar el libro, CD, VHS o DVD que quisiera. Elan-Euskadi ha decidido utilizar los libros para la donación en especie y los enviará a Cubla y a diversos pueblos del Hemisferio Sur. En cambio, Saharautz ha organizado un mercadillo para vender el material recaudado y hacer la donación en dinero.

Esta iniciativa se puede integrar perfectamente en las empresas. En Grupo Intercom, por ejemplo, se ha llevado a cabo con motivo de Sant Jordi (23 de abril). Se recolectó libros entre los trabajadores y se montó, en el día del libro, una “paradita” donde los empleados podían comprarlos por precios simbólicos (entre 1 y 5 euros). El dinero recaudado se destina a una obra social. Es una iniciativa que permite, en primer lugar, que la empresa colabore con su entorno al margen del resto de acciones en patrocinio social y, en segundo lugar, es una forma de implicar a todos los trabajadores en esta cara más solidaria de las compañías.

Etiquetas: , , ,

Ideas para ONGs: comida para todos


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Hace dos años escribí una noticia sobre una iniciativa de Aldeas Infantiles SOS y hoy he podido comprobar que sigue vigente. Cada año, desde hace 22, Aldeas Infantiles SOS organiza un cocino multitudinario en la Plaza Mayor de Madrid para recaudar fondos para la entidad. En esta edición se calcua que han asistido al evento y han comido “cocino solidario”.

Este “cocido solidario” multitudinario cuenta con el apoyo de la Agrupación de Abastecimiento de I-11 del Ejército de Tierra, El Centro Comercial de las Ventas, Embutidos Aguilera, Patatas Sopexa, Orio Pan y Carnes Sierra León y Sertina.

Hoy quería volver a hablar de esta idea por diversos motivos:

1. El evento de Aldeas Infantiles SOS celebra su edición número 22. Es motivo de alegría y me quito el sombrero al poder ver que un evento se celebra puntualmente, a pesar de la complejidad organizativa que siempre conllevan y a pesar de todas las barreras, que en este sector siempre las hay.

2. Han conseguido fidelizar a sus colaboradores. Las empresas han creado un vínculo con la iniciativa de Aldeas Infantiles SOS.

3. Organizar un evento no es tarea sencilla: supone un gran esfuerzo para la organización, se ha de elegir bien el momento, no siempre es gratificante, etc. Pero realmente aporta muchas otras cosas positivas: más visibilidad, más difusión, recaudación, implicación, etc.

4. La idea del evento me parece fantástica. Siempre hay que intentar inovar con las ideas. Dejemos que nuestra imaginación se transforme en oportunidades.

Etiquetas: , , ,

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